CNET.com News serves up a good overview of what happens when a company pushes its powerful code kernels out to the world.

Mapping a revolution with 'mashups'

By Elinor Mills
Staff Writer, CNET News.com
November 17, 2005 4:00 AM PT

Even before Google gave its blessing, Paul Rademacher was hacking away at the code behind its mapping application so he could mix it with outside real estate data and see exactly where homes listed for sale were located in the San Francisco area.

Little did the computer graphics expert know that his HousingMaps.com, which combines a Google map with ...   more »