Researching and developing non-traditional analytic methods and communications tools for journalism.

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Co-directors:
  • Steve Doig - Tempe
  • Tom Johnson - Santa Fe
  • Steve Ross - Boston
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  • Patrick Mattimore - San Francisco & Geneva, Switzerland
  • John R. Sadd - Boston & Santa Fe
  • George T. Duncan - Pittsburgh, PA & Santa Fe

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  • View Article  Why journalism -- responsible journalism -- is so important

    Newsweek says Koran desecration report is wrong

    By David Morgan
    Reuters
    Sunday, May 15, 2005; 7:01 PM

    WASHINGTON (Reuters) - Newsweek magazine said on Sunday it erred in a May 9 report that U.S. interrogators desecrated the Koran at Guantanamo Bay, and apologized to the victims of deadly Muslim protests sparked by the article. 

         "Editor Mark Whitaker said the magazine inaccurately reported that U.S. military investigators had confirmed that personnel at the detention facility in Cuba had flushed the Muslim holy book down the toilet.

         "The report sparked angry and violent protests across the Muslim world from Afghanistan, where 16 were killed and more than 100 injured, to Pakistan to Indonesia to Gaza. In the past week it was condemned in Egypt, Saudi Arabia, Bangladesh, Malaysia and by the Arab League...."

    Here's Newsweek's own telling of the tale:
    How a Fire Broke Out
    The story of a sensitive NEWSWEEK report about alleged abuses at Guantánamo Bay and a surge of deadly unrest in the Islamic world.

    And we wonder why the public doesn't trust us?

    View Article  The continuum of Analytic Journalism

    The past eight days have presented Americans with two extremes of Analytic Journalism, the bad and the good. 

    The bad is Newsweek’s’ cover story that hit the stands on Monday, May 9, 2005, boldly headlined “2005 American’s Best High Schools: Ranking the Top 100. 

    Inside, we are told that “Public schools are ranked according to a ratio devised by Jay Mathews: the number of Advanced Placement or International Baccalaureate tests taken by all students at a school in 2004 divided by the number of graduating seniors.”   The table accompanying the story also includes a second variable: percent of the student body “eligible for free and reduced lunches, an indicator of socioeconomic status….”

    But the backstory is even stranger.  Remember, Newsweek is making a semi-big deal out of the fact that Washington Post reporter Jay Mathews “devised” the ratio.  Yet Mathews himself wrote something somewhat different on December 27, 2004 in a piece headlined “Are Bonus Grade Points for Hard Courses Unfair?”

    Here is Mathews quoting from his own story [emphasis ours], which quotes a large-sample study on AP/IB testing conducted by Saul Geiser and Veronica Santelices of the University of California at Berkeley.

    “Here is the news story I wrote about it last week. For those who don't have time to read the whole thing, this quote from the report sums it up well:

    "’The main finding . . . is that, controlling for other academic and socioeconomic factors, the number of AP and honors courses taken in high school bears little or no relationship to students' later performance in college. The study is based on a sample of 81,445 freshmen entering the University of California (UC) [including eight campuses] between 1998 and 2001. While student performance on AP examinations is strongly related to college performance, many students who take AP courses do not complete the associated AP exams, and merely taking AP or other honors-level courses in high school is not a valid indicator of the likelihood that students will perform well in college.’”

    So then tell us again why the percent of students who merely take the exams is indicative of the “best” high schools?  Mathews is an experienced reporter who has covered education for a number of years.  We wonder just how much direct involvement he had with the editors over at Newsweek.

    We appreciate, however, the editors at least showing their secondary data, if not the raw numbers.  (The online version ranks more than 1,000 U.S. high schools.)  Where we disagree with Newsweek and Mathews is the use of any single variable to describe something as complex as measuring the quality of education.  Here’s why:

    ·          This index only measures test-taking; it says nothing about performance, either on the exams or once the students get to university.  In fact, any graduating senior willing to pay $82 per AP test would be counted in the Mathews index.  Ergo, should a school district want to rise in the ranks, it would allocate the funds to pay for 12 percent of its graduating seniors to take the AP exams and, presto, it becomes the No. 1 high school in the nation.  [The No. 1 school reported 10.755 percent of its graduating seniors took the exam(s).]

    Unlikely?  IAJ fellow and former high school teacher Pat Mattimore reports:
    “A chairman of one of the ‘ranked public high schools’ back East e-mailed me that at her school classes are bribed with things like harbor boat cruises to get 100% participation on the exams as a result of Mathew’s ranking system.”  [Click here for Mattimore’s essay on the topic.]

    ·          This kind of "journalism" is only a step or two removed from the "Best Of …" lists so beloved by ad sales folks.  Anybody can vote and vote often for their favorite pizza restaurant.  For Newsweek to pull some cheap shot like this -- aided and abetted by an experienced reporter from the WP -- only compounds the Best Of… promotional sins and adds to the perceived shabbiness of journalism.  Newsweek even misses opportunity with this approach: its website, that has the school rankings, has no search engine so readers can find their schools of interest (or NOT find their schools).  This is just the kind of stats that cries out for a GIS server that would draw appropriate maps and attach “drill-down” data, the kind of thing USA Today and other newspapers have used to present voting results.

    ·          More serious is that this single-index approach also feeds into the public's instinctive longing for a magic-bullet method of analysis and decision-making.  There are few, if any, social phenomena that can be adequately described by one or two indices.  This sort of Newsweek thinking supports simplistic solutions, e.g. the way to stop excessive drinking or abortions simply is to pass a law against them.  The way to make people do the right thing is to post The Ten Commandments in prominent public places. 

    Responsible journalism in the Digital Age (aka, the Age of Data Access) should be trying to not over simplify but explain/illustrate complexity and the work required to understand highly complex issues like "educational quality."

    Good work at The Times

    Fortunately a week later, The New York Times opened what may prove to be a fascinating series, “Class in America: Shadowy Lines That Still Divide 

    “This series does not purport to be all-inclusive or the last word on class. It offers no nifty formulas for pigeonholing people. Instead, it represents an inquiry into class as Americans encounter it.”

    Reporters Janny Scott and David Leonhardt do a fine job in the opening article addressing – and illustrating – the complexity of understanding the role of class in the United States’, or any, society.  They write:

                “The series does not purport to be all-inclusive or the last word on class. It offers no nifty formulas for pigeonholing people or decoding folkways and manners. Instead, it represents an inquiry into class as Americans encounter it: indistinct, ambiguous, the half-seen hand that upon closer examination holds some Americans down while giving others a boost.

         “The trends are broad and seemingly contradictory: the blurring of the landscape of class and the simultaneous hardening of certain class lines; the rise in standards of living while most people remain moored in their relative places.”

    No “nifty formulas”?  Perhaps not yet in the story, per se, but the first-rate infographics, innovative ways of presenting the data and analysis.  supporting the story sure draw on a lot of data, data analysis and provide some

    The bottom line: Top-notch analytic journalism from The Times that informs readers while illustrating the complexity of the topic.  Oh, but had Newsweek been able to invest in the same effort, what a good week it might have been.■

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