Bill Carr, Amazon's executive vice president of digital media, confirms that this is a serious attempt to sell more books.
"We've been spending a lot of time thinking, 'We have this rich digital content, how can we pull info out and expose it to customers that makes discovery even better?'" Carr said. "What you are seeing here are the fruits of a lot experimenting and brainstorming."
Carr points to the "adaptive unconscious" SIP from Malcolm Gladwell's best seller,
Benjamin Vershbow, a researcher at the Institute for the Future of the Book,"...sees Amazon's data mining as part of a trend on the web where sites are learning to weave data sources together to create a new web experience."
Someone, and it won't be a newspaper or magazine publisher, will see an opportunity to do the same thing with our archives. No, Lexis-Nexis is just a warehouse. Valuable, but not much added value.