Interesting discussion of, fundamentally, how the Digital Revolution drives the flow from products to services and services to products. Ergo, touches on much of what is at the core of SFComplex. See.... The New Negroponte Switch -- "Designing things that think they are services, and services that think they are things". Matt Jones presentation gushing with great ideas for the "Web Meets World" change. I love the evolving printed map they made for the British Council at Salone di Mobile. A five course meal with port and insulin shots for thought.